08/24/2010

Shanda Prepares for Wide Release of E-reader in China

Shanda Literature, one of China's largest online publishers, will be releasing its Bambook e-reader to the Chinese public on Sept. 28, just weeks after the company completed a trial sale of the new device.

Earlier this month, the company finished an "internal test" sale of the device, releasing a total of 3,500 Bambooks to invited users. Now Shanda Literature is preparing for a wider release of the e-reader after seeing the device's initial success among customers, said company spokeswoman Wang Jing.

The e-reader has a 6-inch, 800-by-600 pixel display, Wi-Fi and 3G connections, and a battery that can keep the e-reader on standby for 24 days on a single charge. But one of the e-reader's main selling points has been its low price, now marked at 999 renminbi (US$147). Users can already reserve one through the Bambook website.

By releasing its Bambook, Shanda has sought to strengthen the still-developing e-reader market in China, as well as leverage its already vast e-book library of 3 million titles, Wang said.

Read more at PC World

 

Aug 24, 2010 12:23:58 PM | Books, Business, Current Affairs, Technology

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